A former FBI Special Agent, U.S. Army officer and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns, fake news, and electronic espionage operations that have become the cutting edge of modern warfare--and how we can protect ourselves and our countr[...]

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are[...]

The long-time industry standard--fully updated to include the latest ad technologies For the past 30 years, the definitive guide to media planning has been providing both students and professionals with the information and insight they need to devise the most effective advertising plans. This new ed[...]

Big presence isn't just for big companies anymore! This is a social media marketing handbook for small business owners on the go. Social media has opened the door to anyone who wants to promote themselves - including small businesses. Designed specifically for busy small business owners, this book p[...]

Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand perso[...]

Align strategy with metrics using social monitoring best practices. "Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer respons[...]

Spread your message instantly and easily - even on a shoestring budget. "In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community". (Danielle Brigida, digital marketing ma[...]

Manage all your social media marketing efforts with repeatable, improvable processes. It is the winner of a 2013 Small Business Book Award for Social Media. "In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well[...]

This title includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable. "Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twit[...]

You can build a successful Social Business by empowering the Social Employee. This book includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom. "Great brands have always started on the inside, but why are companies taking so long to leverage the great oppor[...]

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180 per cent more engagement than those without. Viewers spend 100 per cent more time on web pages with videos. Filled with full-color i[...]

Align Strategy With Metrics Using Social Monitoring Best Practices. "Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer respons[...]