Appropriate for media writing courses as either a primary or a supplemental text, Media Writer's Handbook is a primer for anyone who really wants to understand the grammatical and stylistic elements of good writing. Useful as a teaching tool in the classroom, this book also becomes a trusted referen[...]

McGraw-Hill's Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. -A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. -Media Literacy Worksheets and Media Literacy[...]

The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertisi[...]

The Handbook of Nonwoven Filter Media, Second Edition provides readers with a fundamental understanding of nonwoven filter media. It is one of the few books dealing exclusively with the subject, and is primarily intended as a reference for people in the nonwovens industry (industry and academic rese[...]

Media and Information Literacy in Higher Education: Educating the Educators is written for librarians and educators working in universities and university colleges, providing them with the information they need to teach media and information literacy to students at levels ranging from bachelor to do[...]

Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the boo[...]

Addresses questions of responsibility for the balance and accuracy of scientific reporting. This book offers an overview and analysis of the difficulties of dealing with mass media and collects tips and solutions. It includes case studies from the experience of a number of high profile contributors [...]

If you're interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The publi[...]

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social[...]

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, pla[...]

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business MetricsPainlessly Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will. Then what? Hand him some jive about ';return on conversation'? Think that'll fly? You'll be gone so [...]

Used by graphic designers worldwide, Adobe InDesign CC is a layout powerhouse. But that power is easy to harness, as you'll soon learn. These real-world projects teach you to think like a designer and master the details that set your work apart. Hone your InDesign skills as you: Produce an advertis[...]