Advertising Media Planning

The long-time industry standard--fully updated to include the latest ad technologies For the past 30 years, the definitive guide to media planning has been providing both students and professionals with the information and insight they need to devise the most effective advertising plans. This new ed [...]
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The long-time industry standard--fully updated to include the latest ad technologies For the past 30 years, the definitive guide to media planning has been providing both students and professionals with the information and insight they need to devise the most effective advertising plans. This new edition of "Advertising Media Planning" retains all the information about traditional media--including TV, radio, and print--while bringing you completely up to date on the latest media forms and explaining how to build them into your strategy. You'll find comprehensive coverage of: WiFi-enabled laptops Elevator video iPods Cell phones Social networks Gas station video Word-of-mouth Sponsored blogs Google search Taxi cab video "Advertising Media Planning" is the one and only resource you need for creative, results-based media planning and buying.