Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.  The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the majo[...]

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the[...]

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and [...]

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.[...]

This package includes a physical copy of Principles of Marketing, Global Edition, 15e as well as access to the eText and MyMarketingLab.For Principles of Marketing courses using a comprehensive text.Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibr[...]

It's time to turn back the clock! In 20 YEARS YOUNGER, Bob Greene offers readers a practical, science-based plan for looking and feeling their best as they age. The cutting-edge program is built around four essential pillars: exercise, nutrition, skincare, and sleep. The book details easy and effect[...]

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorpor[...]

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for [...]

This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, "Kellogg on Branding" includes chapters written by respected Kellogg[...]