Principles of Marketing

For Principles of Marketing courses using a comprehensive text.Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to c [...]
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For Principles of Marketing courses using a comprehensive text.Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers,Principles of Marketingpresents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.