Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.[...]

An exploration of how extreme athletes break the limits of ultimate human performance and what we can learn from their mastery of the state of consciousness known as "flow"In this groundbreaking book, "New York Times"-bestselling author Steven Kotler decodes the mystery of ultimate human performance[...]

In this groundbreaking book, "New York Times" bestselling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand reporting with dozens of top action and adventure sports athletes like big wave legend Laird Hamilton, big mountain sn[...]

It's time to turn back the clock! In 20 YEARS YOUNGER, Bob Greene and Harold Lancer, MD, offer readers a practical, science-based plan for looking and feeling their best as they age. The cutting-edge program details easy and effective steps we can all take to rebuild the foundation of youth and enjo[...]

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful [...]

Denne boken presenterer en ny markedsføringsmodell som beveger seg bakenfor produktbaserte og forbrukerbaserte strategier og inntar en holistisk holdning til kunder som flerdimensjonale samarbeidspartnere. Boken legger frem forfatternes hovedideer med eksempler fra virkeligheten. Den forklarer blan[...]

Boken ger konkreta riktlinjer för att hantera en alltmer kaotisk miljö. Hur man upptäcker potentiella källor till turbulens, förbereder sig för olika scenarier, analyserar företagets sårbarhet och affärsmöjligheter vid turbulens, minskar riskexponeringen, bygger in flexibilitet i balansrä[...]

Tämä on markkinoinnin seuraava kehitysaste! Markkinointi 3.0 ei kohtaa asiakkaita enää vain kuluttajina vaan kompleksisina, moniulotteisina inhimillisinä olentoina, joita me kaikki olemmekin. Vastineeksi asiakkaat valitsevat ne yritykset ja tuotteet, jotka tyydyttävät heidän syvempää tarve[...]

On vain yksi nimi markkinoinnissa - Philip Kotler. Tämä kirja saattaa olla hänen parhaansa, sillä kirjaan on tiivistetty kaikki olennaiset näkemykset markkinoinnista.Markkinoinnin avaimet käsittelee ja tutkii kaikkein tärkeimpiä konsepteja, joita markkinoijat sekä yritysjohtajat tarvitsevat[...]

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts bet[...]