Sport Marketing (Inbunden)
avBernard J. Mullin, Stephen Hardy, William Sutton
ISBN: 9780736060523 - UTGIVEN: 200704"Sport Marketing, Third Edition", the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary [...]
Sport Promotion And Sales Management (Inbunden)
avRichard L. Irwin, William A. Sutton, Mccarthy, Larry M., Ph.D.
ISBN: 9780736064774 - UTGIVEN: 2008-02-01Focuses on the role of sales and sponsorship as an integral part of developing a successful sport business. This title provides emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the sport industry.[...]
Sport Marketing (Inbunden)
avBernard J. Mullin, Stephen Hardy, William A. Sutton
ISBN: 9781450424981 - UTGIVEN: 2014-06This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better unde[...]
