Sport Marketing

This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better unde [...]
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This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionised the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. Lecturers may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts.