Focuses on the role of sales and sponsorship as an integral part of developing a successful sport business. This title provides emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the sport industry.[...]
This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better unde[...]