Sökresultat för: Shaoming Zou
Export Marketing Strategy (Pocket)
avShaoming Zou, Daekwon Kim, S. Tamer Cavusgil
ISBN: 9781606490082 - UTGIVEN: 2009-05-18Offers knowledge required for successful export marketing. This book addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local prom[...]
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing (Inbunden)
avK. Scott (EDT) Swan, Shaoming (EDT) Zou, K. Scott (EDT) Swan
ISBN: 9781781900161 - UTGIVEN: 2012-09Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. Th[...]
