Export Marketing Strategy

Offers knowledge required for successful export marketing. This book addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local prom [...]
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Offers knowledge required for successful export marketing. This book addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local promotion.