An exploration of the effect our celebrity-dominated culture has on our ideas of living the good life
What would happen if an average Joe tried out for American Idol, underwent a professional makeover, endured Gwyneth Paltrow s Clean Cleanse, and followed the outrageous rituals of the rich and f[...]

'An excellent 'ready reference' both for copywriters and for those entering the field' - Robert Goldsborough, Special Projects Director, Advertising Age. 'Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?' - Denny Hatch, Editor, "Target Marketing Si[...]

The biggest mistake youre making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and[...]

Too many businesses sell for far less than they should! After pouring time, energy, and money into their company, owners deserve to squeeze every last dollar they can from that hard-earned investment. Sell Your Business for an Outrageous Price is the playbook they need to win big at the closing tabl[...]

Ask the questions-and get the sale. As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions-the ones that uncover a customer's real needs-you will never close the deal. Questions that Sell reveals advanced questioning techniques that will h[...]

Released in the U.S. in January 1968, "The Who Sell Out" was, according to critic Dave Marsh, 'a complete backfire...the album sold well, but not spectacularly [and was] ultimately a nostalgic in-joke'. Who but a pop intellectual could appreciate such a thing? Further rarifying its in-joke status wa[...]

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means and how to do it.[...]

Life is all about pitching. The problem is that we're not very good at it. Each day millions of people earn their keep by convincing someone else to make a purchase. They sell planes to airlines, oil shares to sheiks, cars to drivers. They sell consulting agreements, magazine subscriptions, time-sha[...]

We're all in Sales nowParents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, an[...]

This book is intended for online sellers who want to build a business that can be increased over time by selling primarily new merchandise in quantity. You will be provided detailed insider information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage[...]