The officially licensed, complete illustrated history of the company and its lures. Rapala lures are now sold in 140 countries and are responsible for more world-record fish than any other lure. It is the dominant company in a hugely popular sport. "Rapala: Legendary Fishing Lures" provides a defini[...]
Rapala is the world's leading brand of fishing lures, sold in more than 140 countries worldwide.
It all began in 1936 in Finland, when fisherman Lauri Rapala whittled a lure that imitated the movements of a wounded minnow. This first lure became the legendary Original Floating Rapala that made [...]