Rapala

The officially licensed, complete illustrated history of the company and its lures. Rapala lures are now sold in 140 countries and are responsible for more world-record fish than any other lure. It is the dominant company in a hugely popular sport. "Rapala: Legendary Fishing Lures" provides a defini [...]
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The officially licensed, complete illustrated history of the company and its lures. Rapala lures are now sold in 140 countries and are responsible for more world-record fish than any other lure. It is the dominant company in a hugely popular sport. "Rapala: Legendary Fishing Lures" provides a definitive and meticulous record of the development of the unique Rapala lure range, from the 1930's Original "Wounded Minnow" carved by Lauri Rapala from pine bark and wrapped with foil to the "Super Shad Raps" of today. Leading anglers like Larry Dahlberg, Jan Eggers and Constant Guigo offer commentary on and appreciations of the company's fishing gear. Full of fascinating stories and anecdotes - including the surprising role Marilyn Monroe played in the company's growth - and illustrated from personal, company and historical archives, the book offers detailed product history, record charts and performance information. Created in celebration of what would have been the 100th birthday year of company founder Lauri Rapala, this detailed official history was written with the full cooperation of the family and key associates from around the world.As the best resource on this premier brand, it is a must-have for any fishing enthusiast.