This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.[...]

It is essential that social work students have a clear grasp of the history and the evolutions of social work practice. Now in its fourth edition, Horner's classic introductory text looks at how issues such as the Personalisation Agenda, the work of the Reform Board, and how the notion of a Big Soci[...]