Pocket

Marketing research: tools and techniques

Nigel Bradley

Beskrivning:

This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.

Fakta

Förlag:: Hodder & Stoughton General Div
ISBN:: 9780199564347
Bandtyp:: Pocket
Utgiven:: 2010-02-11
Språk:: Engelska
Antal Sidor:: 560

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