"M: Advertising 2e" was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible a[...]

Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of "Contemporary Advertising" is a popular favorite among Advertising faculty and students. Taking a comprehensive v[...]