M: Advertising with Connect Plus av William Arens, Christian Arens, Michael Weigold
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M: Advertising with Connect Plus
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M: Advertising with Connect Plus

av

William Arens, Christian Arens, Michael Weigold

Beskrivning:

"M: Advertising 2e" was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible a [...]
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ISBN:
9781259280603
Bandtyp:
Inbunden
Utgiven:
2014-05
Språk:
Engelska
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