Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.   The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.   Learning Goal[...]

Offering a comprehensive overview of the discipline of Cultural Anthropology, this title emphasizes the application of the theory, insights, and methods of cultural anthropology to contemporary situations that students, both majors and non-majors, are likely to encounter in their professional and pe[...]