The Cultural Dimension of Global Business

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon co [...]
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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: * Understand the interaction between global business and culture * Discuss comparative values and cultural differences * Know the importance of understanding nonverbal communication patterns prevalent in the international business arena * Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing 020589786X / 9780205897865 Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access 0205835597 / 9780205835591 Cultural Dimension of Global Business, The