Sökresultat för: G. Clayton Stoldt
Sport Public Relations (Inbunden)
avG. Clayton Stoldt, Stephen W. Dittmore, Scott Branvold
ISBN: 9780736053402 - UTGIVEN: 2006-03-01Outlines the basics of public relations, including the differences between public relations and marketing, and focuses on the importance of public relations in sport. Useful as a textbook for students studying sport communications and public relations, this text also serves as a reference for sport [...]
Sport Public Relations, 2nd Edition (Inbunden)
avG. Clayton Stoldt, Stephen W. Dittmore, Scott Branvold
ISBN: 9780736090384 - UTGIVEN: 2012-05-01Takes a comprehensive, business like approach to the practice of public relations in sport. Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral to[...]
