Sport Public Relations

Outlines the basics of public relations, including the differences between public relations and marketing, and focuses on the importance of public relations in sport. Useful as a textbook for students studying sport communications and public relations, this text also serves as a reference for sport [...]
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Outlines the basics of public relations, including the differences between public relations and marketing, and focuses on the importance of public relations in sport. Useful as a textbook for students studying sport communications and public relations, this text also serves as a reference for sport public relations and communications personnel.