The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand [...]

Developing and Role Playing Effective Sales Presentations is entirely dedicated to the sales process and developing the sales call. Each student builds and role plays an actual presentation using a simple, learn-by-doing process that is consistent with the techniques of leading corporate sales train[...]

What's a brand name worth that clearly projects a positive identity? A premium price, of course. What are the best techniques to create a brand name and marketing strategy? The author of this book, founder of one of the world's top marketing and advertising firms, The Martin Agency, is an expert at [...]

Addresses the processes of selling in the Hospitality Market. This text takes a "how-to", "by the numbers" approach to consultative hospitality sales. It is filled with practical, useable information for different kinds of sales situations in the hospitality arena. It takes the reader all the way fr[...]