Argues that each person has a set of executive skills, or functions that define how one operates, and explains how prospective employees should identify these skills and use them to one's professional advantage.[...]
Outlines a model for today's businesses on how to compete and capture market shares that are subject to mobile technologies, explaining the essential role of mobile devices as research and purchase-point consumer tools while identifying six sale timeline points that can be effectively marketed. By t[...]
With the 'first screen' - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the '[...]
The Newnes Know It All Series takes the best of what our authors have written over the past few years and creates a one-stop reference for engineers involved in markets from communications to embedded systems and everywhere in between.
PIC design and development a natural fit for this reference [...]