BRANDING IS A WAY OF LIFE! It's the age of the entrepreneur. Now, more than ever, people are starting businesses and setting up shop. But as the market place becomes tighter and competition hots up, you'll need the edge. Branding. Catherine Kaputa, one of the world's leading experts on personal bran[...]
By the author of the bestsellers You Are a Brand and Breakthrough Branding, an up-to-date guide for women who want to get ahead in the business world. Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of thi[...]