Women Who Brand

By the author of the bestsellers You Are a Brand and Breakthrough Branding, an up-to-date guide for women who want to get ahead in the business world. Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of thi [...]
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By the author of the bestsellers You Are a Brand and Breakthrough Branding, an up-to-date guide for women who want to get ahead in the business world. Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win.