This title examines how population genetics can be used to answer a number of basic and applied research questions. It is a timely work as microbial ecologists are just now able, by means of new molecular techniques, to answer fundamental questions in ecology and evolution long debated by scientis[...]

The old saying is wrong--winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point--really hard, and not much fun at all.
And then you find yourself asking if the goal[...]

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.
Now the Internet has el[...]

"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."
In bestsellers such as "Purple Cow" and "Tribes," Seth Godin taught readers how to make remarkable product[...]

"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your c[...]

?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it's shiny and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with[...]

Made for dipping into again and again, "Whatcha Gonna Do with That Duck?" brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more im[...]

Channeling Steven Millhauser by way of George Saunders, The Great Frustration is a sparkling debut, equal parts fable and wry satire. Seth Fried balances the dark--a town besieged, a yearly massacre, the harem of a pathological king--with moments of sweet optimism--researchers unexpectedly inspired [...]