Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

A collection of provocative favorites from the influential business thinker's top-ranked blog includes "How Much Would You Pay to Be on Oprah's Show?," "The Persistence of Really Bad Ideas," and "Would You Buy Life Insurance at a Rock Concert?" By the author of Purple Cow and All Marketers Are Liars [...]
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A collection of provocative favorites from the influential business thinker's top-ranked blog includes "How Much Would You Pay to Be on Oprah's Show?," "The Persistence of Really Bad Ideas," and "Would You Buy Life Insurance at a Rock Concert?" By the author of Purple Cow and All Marketers Are Liars. 60,000 first printing.