One of the bestselling texts in the field, Introduction to Fluid Mechanics continues to provide students with a balanced and comprehensive approach to mastering critical concepts. The new eighth edition once again incorporates a proven problem solving methodology that will help students develop an o[...]

Stressing the importance of breaking free from the "one-size fits all" mentality, this valuable resource shows readers how they can differentiate their business from competitors by fostering long-term loyalty and brand preference with exceptional and customized customer service.[...]

How to change your free-spending ways, live luxuriously on a budget, and build a sound financial future From the founders of GoldenGirlFinance. ca comes a new book on how to get your financial house in order and enjoy the freedom and happiness that comes with a secure financial future. In 10 Ways [...]

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to inc[...]

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one [...]

We have written this book as a guide to the design and analysis of field studies of resource selection, concentrating primarily on statistical aspects of the comparison of the use and availability of resources of different types. Our intended audience is field ecologists in general and, in particula[...]

"By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the traditions of star studies and industry studies to establish anoriginal and innovative mode of analysis where[...]