Despite great global effort, events of the early 21st century clearly demonstrate that food remains a pressing challenge which has significant implications for security. This book provides a detailed and comprehensive introduction to the major issues impacting global food security today.[...]

A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect [...]

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of s[...]

This full-colour cookbook is designed to help parents improve their child's diet. The ground-breaking Food for the Brain study, in which Patrick and his team worked with parents, teachers and school caterers to improve children's nutrition, showed dramatic improvements in energy, mood and concentrat[...]

This is a comprehensive, illustrated dictionary of midwifery terms and abbreviations.

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updated with a raft of new cases and examples. The book [...]

The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists [...]

Everyone loves a romantic rogue whose exciting exploits feature a cheeky disregard for the law, narrow escapes and lots of love interest. Even at the height of highway robbery activity, it was thought that the death penalty was too harsh for these wayward scoundrels. There was the ever-courteous Cla[...]

Traditionally, city museums have been keepers of city history. Many have been exercises in nostalgia, reflecting city pride. However, a new generation of museums focuses increasingly on the city's present and future as well as its past, and on the city in all of its diversity, challenges, and possib[...]

"Insiders' Guide to Atlanta "is the essential source for in-depth travel and relocation information to the Georgia's largest city. Written by a local (and true insider), this guide offers a personal and practical perspective of Atlanta and its surrounding environs.[...]