"Iconic brands" (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features. This book distills the strategies used to create the world's most enduring brands into a new approach called "cultural branding". Brand identity is more [...]
Covers the subject of computational group theory (CGT). This book describes the connections between the different aspects of CGT and other areas of computer algebra. It is suitable for graduate students who have some knowledge of group theory and computer algorithms.[...]
Everything children's librarians need to know about running a department in the public library is included in this book. Section I deals with planning services in the context of a community. Section II covers maintaining a productive work environment, recruiting and retaining staff, communicating wi[...]
Holt's emphasis on solutions distinguishes this book from others that are critical of our failing educational system. The book is packed with ideas about and examples of creating learning opportunities and environments outside the established educational structure. Holt's ideas are as fresh and rele[...]
A career advice book with the tests that make the difference! American workers are upwardly mobile movers and shakers who change careers often, always on the search for their perfect niche. But you can't follow your bliss unless you know what your bliss is. Enter The Everything Career Tests Book--yo[...]
Sarah Zuckerman and Jennifer Jones are best friends in an upscale part of Washington, D.C., in the politically charged 1980s. Sarah is the shy, wary product of an unhappy home: her father abandoned the family to return to his native England; her agoraphobic mother is obsessed with fears of nuclear w[...]