Provides guidance on how to carry out engineering design. This title focuses on material selection as well as how to implement the design process. It also provides the senior mechanical engineering students with a realistic understanding of the design process.[...]

Offers a running case study throughout the text to help students understand the material in a consistent, relevant environment. This text helps students learn specific applications skills along with those that cross all Office applications, which is especially important in mastering this version of [...]

To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. "The Sales Success Handbook" outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions - instead of just sell[...]

Timothy and Linda O'Leary and the Computer Information Technology Team at McGraw-Hill Higher Education offer your students a fully integrated learning program with time-tested quality and reliability. "Office 2010: A Case Approach" offers running case study throughout the text to help students under[...]

Timothy and Linda O'Leary and the Computer Information Technology Team at McGraw-Hill Higher Education offer your students a fully integrated learning program with time-tested quality and reliability. "Office 2010: A Case Approach" offers running case study throughout the text to help students under[...]

Using the theme of 'Making Office Relevant', this text helps students understand why they need this course and skills. It also enables them learn specific applications skills along with those that cross all Office applications, which is especially important in mastering Office 2013.[...]

Using the theme of 'Making Office Relevant', this text helps students understand why they need this course and skills. It also enables them learn specific applications skills along with those that cross all Office applications, which is especially important in mastering Office 2013.[...]

Long before the discovery of modern medicines, families used remedies based on plants to treat everyday illness. Now there's a tremendous revival of interest in these home remedies. Not only are they often gentler than manufactured drugs, but many of them are now known to be effective too. This hand[...]

This edition presents a comprehensive overview to research on these two important modes of perception. It offers a review of research findings on the biophysics, neurophysiology and psychophysics of both senses, as well as discussing the emotional component associated with taste and smell.[...]

With data from the US and Europe, this title examines the public's understanding of and attitude toward biotechnology and biomedicine. It illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or co[...]

For advanced undergraduate and beginning graduate courses on Modeling offered in departments of Mathematics. This text introduces a variety of mathematical models for biological systems, and presents the mathematical theory and techniques useful in analyzing those models. Material is organized accor[...]

Written by two of the leading experts in critical thinking, this book focuses on an integrated, universal concept of critical thinking that is both substantive and applicable to any and every situation in which human thinking is necessary. It provides readerse with the basic intellectual tools neede[...]