Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results - dramatically higher sales and stronger customer relationships - regardless of the product or service being sold. Linda Richardson, a pioneer in consultative sell[...]

Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of tec[...]

Provides an introduction to various areas of microbiology. This book focuses on readability, artwork, and the integrates evolution, ecology and diversity. It is intended for microbiology majors and mixed majors courses.[...]

The first edition of "Biology", written by Dr. Rob Brooker, Dr. Eric Widmaier, Dr. Linda Graham, and Dr. Peter Stiling, has reached thousands of students and provided them with an outstanding view of the biological world. Now, the second edition has gotten even better! The author team is dedicated t[...]

Covers the basic principles of chemistry, provides end-of-chapter questions and answers, and includes a 150 question final exam.[...]

Outlines a battle-tested, six-step program for hearing and understanding what your customers have to say and selling solutions instead of just selling products. This book presents 22 lessons you can use to: learn from your customers; develop a questioning strategy; drill down to needs; and, listen t[...]

'Dr. Sonna is giving parents and babies a wonderful opportunity to introduce the potty at an age when learning new skills is part of every day life' - Barbara Gablehouse, MD. Have your child completely potty-trained - by the age of two! Drawing on methods used with success around the world, "Early-S[...]

The Right Phrase for Every Situation...Every Time Whether you're a project manager, department head, or CEO, you have to choose the perfect words to inspire real teamwork. This quick-reference guide addresses all the issues you could possibly encounter working with a team-offering hundreds of ready-[...]

In this title, real patients, real cases teach you high-risk obstetrics. "This is an excellent handbook on high risk obstetrics. The ideal audience is medical students or residents in the field who like real life scenarios to accentuate their learning. It is best suited for those in a time crunch, a[...]

Whether it's making a sale, managing a business, or handling any tough scenario, the Perfect Phrases series has the tools for precise, effective communication in any situation. With Perfect Phrases books, readers have all the phrases they need to get things done, right at their fingertips![...]

This is the essential guide to seamless product management for today's fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, "The Product Manager's Handbook" has been fully revised and updated to give you the edge in today's challenging business lands[...]

Explains what you need to know about the role of leadership in the modern global organization, and how you can source the leaders that are the best fit for your global growth strategies. This title provides a cogent overview and proven framework for building effective leaders for the global organiza[...]

To sell today, salespeople must add value, provide perspective, and show customers how a product will solve their specific needs. "The Sales Success Handbook" outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions--instead of just selli[...]