Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconf[...]

A Guide to Working with Visual Logic is a counterpart to Visual Logic, a simple but powerful tool for teaching programming logic and design without traditional high-level programming language syntax.[...]

Boys and girls ages 8 to 12 will love diving into this knee-slapping, side-splitting, super-silly joke book, starring Nickelodeon's zaniest star, SpongeBob SquarePants.[...]

This revised and updated third edition outlines a set of best practices for creating reusable designs for use in an System-on-a-Chip (SoC) design methodology. These practices are based on the authors' experience in developing reusable designs, as well as the experience of design teams in many compan[...]

Chip has dreamed about owning a dog since he was a baby. A dog would be his best friend, for he would teach it to sit, stay, fetch, and roll over. But Chip's parents refuse to buy him one. One night, Chip's dream reveals a deep truth about who Chip is. Chip doesn't need a dog; he is a dog From then[...]

Named one of the Best Business Books of 1997 by Business Week, Inside Intel is the gripping business saga of a company that rose to dominance through technological innovation, and maintained its leadership against competitors through aggressive marketing, tough business tactics, and liberal use of l[...]

"The next generation of computer system designers will be less concerned about details of processors and memories, and more concerned about the elements of a system tailored to particular applications. These designers will have a fundamental knowledge of processors and other elements in the system, [...]