Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as 'the business[...]

We make decisions, and these decisions make us and our organisations. And in theory, decision-making should be easy: a problem is identified, the decision-makers generate solutions, and choose the optimal one - and powerful mathematical tools are available to facilitate the task. Yet if it is all so[...]

Survey after survey confirms how the success of businesses has become increasingly dependent on the ability and skills of their staff. And because talented workers are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; kee[...]

This is a new edition of this annual bestseller of fascinating facts and figures about the world we live in. The 2013 edition of this perenial favourite has been completely updated, revised an expanded with many new features. Full of facts and figures about the world today on subjects as diverse as [...]

IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims [...]

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becom[...]

This insightful guide, which has proven hugely popular around the world in hardback, not only includes the most significant ideas that have influenced the management of business over the past century, but it also includes entries on the most influential business thinkers of the past and present. Ent[...]

We make decisions, and these decisions make us and our organisations. And in theory, decision-making should be easy: a problem is identified, the decision-makers generate solutions, and choose the optimal one - and powerful mathematical tools are available to facilitate the task. Yet if it is all so[...]

From the Hubble space telescope that was launched with a malfunctioning device that resulted in all the pictures it took being blurred, to the extremely late completion of England's new national soccer stadium at Wembley, history is full of example of projects that damaged organisations because they[...]

Challenges us to examine the assumptions behind the economics of our current way of life. Responding to Western malaise about quality of life, and a growing curiosity about economics and its relevance to these concerns, the author argues that economics is not an agreed body of knowledge or an object[...]

Without economic history, economics runs the risk of being too abstract or parochial, of failing to notice precedents, trends and cycles, of overlooking the long-run and thus misunderstanding `how we got here'. Recent financial and economic crises illustrate spectacularly how the economics professio[...]

Alla talar vi om globaliseringen. Men vad är egentligen globalisering? Hur omfattande är den? Hur påverkar den oss?Frågorna står i centrum i den artikelserie från The Economist som publicerades under hösten 1997 och som här återges i svensk översättning. The Economist är världens kanske[...]