A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses - all are in the headlines all the time. But how does this large-scale economic world real[...]

Revised and updated May 2012.In this revised and updated edition of Steven Landsburg s hugely popular book, he applies economic theory to today s most pressing concerns, answering a diverse range of daring questions, such as:
Why are seat belts deadly?
Why do celebrity endorsements sell produ[...]

A provocative and lively exploration of the increasingly important world of macroeconomics, by the author of the bestselling "The Undercover Economist."
Thanks to the worldwide financial upheaval, economics is no longer a topic we can ignore. From politicians to hedge-fund managers to middle-cl[...]

Economics is the mother tongue of public policy. It dominates our decision-making for the future, guides multi-billion-dollar investments, and shapes our responses to climate change, inequality, and other environmental and social challenges that define our times. Pity then, or more like disaster, th[...]

Survey after survey confirms how the success of a business has become increasingly dependent on the ability and skills of its staff. And because talented people are in short supply the hunt for people of unusual ability will continue in earnest.
Hiring such people is the relatively easy part; ke[...]

"The Economist: Numbers Guide" is invaluable for everyone who has to work with numbers, which in today's commercially focused world means most managers. In addition to general advice on basic numeracy, the guide points out common errors and explains the recognized techniques for solving financial pr[...]

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global [...]

Business failure is not limited to start ups. Industry Watch (published by BDO Stoy Hayward, an accounting firm) 'predicts that 17,043 businesses will fail (in the UK) in 2006, a further 4 per cent increase from 2005'. In America between 1990 and 2000, there were over 6.3 million business start-[...]

'I know that this sounds like a bit of a cliche, but really, it's not you - ' His torturer was funny, talented, and unbearably beautiful. His mother had said she wanted him to marry her. And he had lost her in a personal best time of six weeks. It was when he found himself being dumped like this yet[...]

From the Hubble space telescope that was launched with a malfunctioning device that resulted in all the pictures it took being blurred, to the extremely late completion of England's new national soccer stadium at Wembley, history is full of example of projects that damaged organisations because they[...]