Includes history of firsts: the first world history text to take a truly global perspective on the past; the first to emphasize connections among cultures; the first to combine twin themes with a seven-part framework, making the huge story of world history more manageable to both teach and learn.[...]
Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life".[...]
This first book in "McGraw-Hill's Basic Concepts Series" pioneered a method of presenting hard-to-grasp topics in a readily understandable manner, thereby helping students survive the rigors of medical school. The second edition continues to innovatively review the toughest concepts in biochemistry [...]
This title includes the latest advances in Universal Design. Thoroughly updated and packed with examples of global standards and design solutions, "Universal Design Handbook, Second Edition," covers the full scope of universal design, discussing how to develop media, products, buildings, and infrast[...]
Tells the story of the cultures and interactions that have shaped world history.
Widely adopted around the world, "Engineering Materials 1" is a core materials science and engineering text for third- and fourth-year undergraduate students; it provides a broad introduction to the mechanical and environmental properties of materials used in a wide range of engineering applications[...]
Nine chapters cover: fundamental principles; experimental methods; the chemical shift; coupling of nuclear spins; nuclear relaxation and chemical rate processes; two-dimensional nuclear magnetic resonance spectroscopy; macromolecules; NMR of solids; special topics. Annotation copyright Book News, I[...]
How do genes determine behavior? How much of behavior is nature versus nurture? How do behaviors evolve? This comprehensive textbook addresses these questions and more. It provides a range of examples, such as laboratory studies on flies and mice, field observations on species as diverse as butterfl[...]
For undergraduate/graduate courses in Teaching Methods for Elementary School Mathematics, Teaching Methods in Elementary School Mathematics for Special Education Teachers. With the composition of today's classroom in mind, this text approaches teaching and planning elementary mathematics by using me[...]
For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.[...]
In recent years the gas turbine, in combination with the steam turbine, has played an ever-increasing role in power generation. Despite the rapid advances in both output and efficiency, the basic theory of the gas turbine has remained unchanged. The layout of this new edition is broadly similar to [...]
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The most trusted general chemistry text in Canada is back in a thoroughly revised 10th edition. General Chemistry: Principles and Modern Applications is recognized for its superior problems, lucid writing, precision of argument, and precise and detailed treatment of chemistry. Its innovative pedag[...]
This definitive collection includes all the poems from the incomplete Collected Poems of 1929 and from the separate smaller volumes issued during his lifetime; uncollected poems; an appendix of juvenilia and another containing variants and early drafts; and all Lawrence's critical introductions to[...]
In the house of Lala Varde, a vast man of even greater influence, an attack has taken place. Varde's secretary, Mr Perfect, has been struck on his invaluable business head. And try as Inspector Ghote might to remain conscientious and methodical, his investigation is beset on all sides by cunning, di[...]
What had until recently been a police sergeant is now lying at Ghote's feet bleeding its last. An accident it may have been, but Ghote saw exactly what happened, and it's his duty to arrest the killer. Isn't it? Or can the inspector better serve his beloved police force by disposing of the body, by [...]
Recent years have witnessed a revival of research in the interplay between cognition and emotion. The reasons for this renaissance are many and varied. In the first place, emotion theorists have come to recognise the pivotal role of cognitive factors in virtually all aspects of the emotion process, [...]
The Oxford Companion to the Book is a unique work of reference, covering the book, broadly conceived, throughout the world from ancient to modern times. It includes traditional subjects such as bibliography, palaeography, the history of printing, editorial theory and practice, textual criticism, boo[...]
Ecological and Environmental Physiology of Insects.
Most ancient cultures disappeared with scarcely a trace, their effect upon our modern way of life of little consequence. The Greeks, however, continue to influence contemporary man through their drama, philosophy and art, their political cognizance and knowledge of science. There are many books intr[...]
For longer than we like to remember, there has been a tendency among food technologists to regard packaging as an afterthought - sometghing to be dealt with as cheaply as possible when the more interesting problems of food technology have been tackled. Conversely, packaging producers have often rega[...]