M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and[...]
"Engineering Materials 2" is one of the leading self-contained texts for more advanced students of materials science and mechanical engineering. The book provides a concise introduction to the microstructures and processing of materials and shows how these are related to the properties required in e[...]
No other book offers a complete guide to chiropractic adjustive techniques! "Chiropractic Technique, 3rd Edition" makes it easy to understand essential procedures and provides a rationale for their use. Written by Thomas F. Bergmann, DC, FICC, and David H. Peterson, DC, and backed by the latest rese[...]
The first 72 hours following assessment and admission to the emergency department are crucial to a patient's care. As the medical practitioner on duty, you need good diagnostic skills and the ability to formulate a quick, safe and appropriate management plan. Making Sense of Acute Medicine is here t[...]
Ecological data has several special properties: the presence or absence of species on a semi-quantitative abundance scale; non-linear relationships between species and environmental factors; and high inter-correlations among species and among environmental variables. The analysis of such data is imp[...]
In the last 60 years, the use of the notion of category has led to a remarkable unification and simplification of mathematics. Conceptual Mathematics introduces this tool for the learning, development, and use of mathematics, to beginning students and also to practising mathematical scientists. This[...]
Hayek's most detailed work in economic theory, "The Pure Theory of Capital" has long been overlooked. First published in 1941, it stood in sharp contrast with fashionable economic thought, which had shifted under the influence of John Maynard Keynes. This publication represents Hayek's last major wo[...]
The key focus of this book is the vitality and dynamism of all aspects of Christian experience from late antiquity to the First Crusade. By putting the institutional and doctrinal history firmly in the context of Christianity's many cultural manifestations and lived formations everywhere from Afghan[...]
Ideal for identifying cells at the microscope, this atlas covers the basics of hematologic morphology, including examination of the peripheral blood smear, basic maturation of the blood cell lines, and discussions of a variety of clinical disorders. Over 400 photographs, schematic diagrams, and elec[...]
Clinical management and signs are the focus of this practical cardiogenetic reference for those who are involved in the care for cardiac patients with a genetic disease. With detailed discussion of the basic science of cardiogenetics in order to assist in the clinical understanding of the topic. The[...]
Pleural effusions, left and right heart dysfunction, mediastinal nodal pathology, and pulmonary embolism are just a few of the many thoracic diseases which can be diagnosed with the help of ultrasound techniques Chest sonography has become an established procedure in the stepwise imaging diagnosis [...]
Discusses various aspects of AIDS prevention, from epidemiology, molecular immunology and virology to the principles of broad-based public health prevention interventions. This book identifies trends in HIV/AID epidemiology and their impact on creating and implementing prevention interventions. It i[...]
Revised and updated, the third edition of Golub and Van Loan's classic text in computer science provides essential information about the mathematical background and algorithmic skills required for the production of numerical software. This new edition includes thoroughly revised chapters on matrix m[...]
By 2025, twenty-seven cities will have populations greater than ten million - the common measure by which an urban population constitutes a 'megacity.' Some of these megacities will pose the most significant security threat in the coming decades. If countermeasures are not taken soon, P. H. Liotta a[...]
A study of the diverse contributions and achievements of immigrants from all regions of the world is used to dramatize the need for a more liberal immigration policy, in a new edition of the late president's study of the role of immigrants in American society. Reprint. 25,000 first printing.[...]
Explores the core principles that drive advertising. This title presents advertising as it is actually practiced and makes the fundamentals accessible and relevant to the student's 'real life'.[...]