A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this [...]

Coverage of core subjects for Business Studies and related degree programmes Development of reading skills using longer texts from authentic business sources Focus on selected business vocabulary, by topic Practice of essential essay-writing skills appropriate to Business Studies students[...]

Business Ethics and Ethical Business is a brief yet remarkably comprehensive introduction to the thought-provoking field of business ethics. The text is organized into three parts that cover the role of business in society, the ethics of internal management, and the challenges of international busin[...]

This text provides the most rigorous analysis of business law to students taking business and finance related courses. Second edition.[...]

"The Definitive Business Plan" delivers fast-track advice, aimed at competent business people who want to get beyond the basics and produce definitive, cogent and intelligent plans.[...]

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Let[...]

Over 80% of the businesses in the United States are family-owned and managed. From the corner deli or barbershop to global empires in brewing, media, and cleaning products, family businesses embody the entrepreneurial spirit that drives innovation and economic growth and that represents the hopes an[...]

Explains the statutory and case law that affects business with the objective of enabling students to use the law as a source for business decision-making. This book enables preparation for CPA exams.[...]

First published nine years ago, "The Creative Business Guide to Running a Graphic Design Business" set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes ope[...]

Blythe's name appears first in the earlier edition.

The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirationa[...]