Denna bok ger ett inträngande och levande porträtt av reklamarbete, reklambyråer och kundrelationer i reklambranschen. Den är baserad på en djupstudie av en reklambyrå samt intervjuer med företrädare för andra byråer och centralt placerade företrädare för branschen.

Boken tar u[...]

All researchers want to produce interesting and influential theories. A key step in all theory development is formulating innovative research questions that will result in interesting and significant research. Traditional textbooks on research methods tend to ignore, or gloss over, actual ways of co[...]

In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends that a culture of grandiosity is leading to numer[...]

In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends that a culture of grandiosity is leading to numer[...]

How do people react to significant organizational change? Do we see ourselves as helping change to come about, or allowing change to happen around us? How can we adapt more easily to change? Based around an illuminating extended case-study, this important text uncovers the reality of organizational[...]

Researchers conducting interviews in the social sciences quickly find that there is no single best way to approach their task. This text offers a critique of traditional interviewing practices and provides a framework for thinking about issues such as trustworthiness, identity and language in a conc[...]

Challenges and provokes critical thinking, giving insight in to the field of organizational culture. This book answers questions of definition, explores alternative perspectives, and expands on substantive issues before discussing key issues of research synthesizes for students the advances in the f[...]

The authors develop a methodology for identifying and challenging assumptions underlying existing theories and generating research questions, using examples from across the social sciences.[...]

"An unusually comprehensive and sophisticated analysis of how organizations and the men and women who work within them are affected by gendered processes and relations. Alvesson and Billing's contribution is unique in its sensitivity to the wide range of processes affected by gender paired with its [...]

Praise for the First Edition: 'Reflexive Methodology is a textbook indispensable to any young researcher. It does not tell its readers how to do research. It does something much more important: It shows how research has been done in the qualitative tradition, thus encouraging the readers to make the[...]

Boken gir en innføring i kulturperspektivet på organisasjon og ledelse. Den presenterer praktiske eksempler på hvordan det kulturelle perspektivet kan anvendes i en organisasjons- og ledelsessammenheng, og fokuserer på det å håndtere komplekse situasjoner og forstå organisasjonskultur. Boken [...]

Kritiskt tänkande brukar hävdas vara centralt i all akademisk verksamhet. En huvuduppgift för samhällsvetenskapen är att kritiskt undersöka sociala institutioner, idéer och praktiker. Flertalet tunga samhällsvetenskapliga forskare omfattas också av en kritisk ambition, exe[...]

När första upplagan av Tolkning och reflektion utkom 1994 bröt den nya vägar inom kvalitativ samhällsforskning och samhällsvetenskaplig metodologi. Boken blev snabbt något av en modern klassiker och används flitigt på metodkurser vid universitet och högskolor.

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