John T. Cacioppo s groundbreaking research topples one of the pillars of modern medicine and psychology: the focus on the individual as the unit of inquiry. By employing brain scans, monitoring blood pressure, and analyzing immune function, he demonstrates the overpowering influence of social contex[...]

John T. Cacioppo's groundbreaking research topples one of the pillars of modern medicine and psychology: the focus on the individual as the unit of inquiry. By employing brain scans, monitoring blood pressure, and analyzing immune function, he demonstrates the overpowering influence of social contex[...]

When Tamara Mellon's father lent her the seed money to start a high-end shoe company, he cautioned her: "Don't let the accountants run your business." Little did he know. Over the next fifteen years, the struggle between "financial" and "creative" would become one of the central themes as Mellon's b[...]

One of the challenges faced by designers of digital systems is optimizing the communication and interconnection between system components. This work offers a presentation of the basic principles of interconnection network design. It incorporates hardware-level descriptions of concepts, allowing a de[...]

For undergraduate, introductory courses in Engineering Economics. Used by engineering students worldwide, this best-selling text provides a sound understanding of the principles, basic concepts, and methodology of engineering economy. Built upon the rich and time-tested teaching materials of earlier[...]

Post traumatic stress disorder develops after exposure to one or more terrifying events that have caused, or threatened to cause the sufferer grave physical harm. This book discusses how trauma-focused cognitive therapy can be used to help children and adolescents who suffer from post traumatic stre[...]

Netter's Essential Histology integrates gross anatomy and embryology with classic histology slides and cutting-edge scanning electron microscopy to give you a rich visual understanding of this complex subject. This histology textbook-atlas has a strong anatomy foundation and utilizes a variety of vi[...]