THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single mos[...]
This book is designed specifically as a guide for Computer Scientists needing an introduction to Cell Biology. The text explores three different facets of biology: biological systems, experimental methods, and language and nomenclature. The author discusses what biologists are trying to determine fr[...]
The Brief Edition of Western Civilization presents a strong chronological and political framework and seamlessly integrates the social and cultural forces that have shaped the western past. Two related themes are pursued throughout: 1) Europe in relation to the rest of the world and non-Western infl[...]
A clinically focused, reader-friendly format, and international scope make this landmark, two-volume reference unique among encyclopaedic infectious disease resources. More than 300 global experts cover all aspects of the investigation, diagnosis, and clinical management of every infectious conditio[...]
Instructors and students worldwide welcomed the fresh scholarship, lively and accessible introductions, helpful marginal glosses and notes, readable single-column format, all designed in support of the goal of the Oxford text: to bring the modern reader closer than before possible to Shakespeare's p[...]
Instructors and students worldwide welcomed the fresh scholarship, lively and accessible introductions, helpful marginal glosses and notes, readable single-column format, all designed in support of the goal of the Oxford text: to bring the modern reader closer than before possible to Shakespeare's p[...]
A fresh look at vital lessons from "The Father of Modern Management"-exploring Peter Drucker's teachings on leadership As we approach what would have been his 100th birthday, the late Peter Drucker's management principles continue to be studied and applied by managers all over the world. Though many[...]
Why should we remember General George S. Patton today? What can we learn from him? Unlike George Washington or Abraham Lincoln who seem to occupy a realm beyond that of mere mortals, Patton had great strengths and accomplished remarkable results while at the same time, he had to work to overcome h[...]
Never has the Victorian novel appeared so perverse as it does in these pages - and never his its perversity seemed so fundamental to its accomplishment. Whether discussing George Eliot's lesbian readers, Anthony Trollope's whorish heroines, or Charles Dickens's masturbating characters, William A. Co[...]