Mass Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templatesùthe f[...]

In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Seventh Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages -- which are de[...]