The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content
This global bestseller, embraced by organizations and industries worldwide, challenges everything you thoug[...]

The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was origi[...]

Ikke konkurrer med rivaler - gjør dem overflødige!Det handler om å finne den strategi som gjør bedriften unik på markedet og skaper produkter som er overlegne i forhold til konkurrentene. Det gjelder å fokusere på kreativitet og nye ideer.[...]

Blue ocean strategy was recently announced as the best Strategy book in the 2005 Best Business Books picks of Strategy & Business and it has been selected as one of Amazon.com’s Amazon Editors Picks for 'BEST BUSINESS BOOKS OF 2005'.

Blue Ocean Strategy bygger på 15 års forsk[...]

Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mau[...]