Takes both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed. This book also examines the relationships which audiences have with texts and the ways in which they exert their power as consumers.[...]

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspective[...]