The Power of Co-Creation (Inbunden)
avVenkat Ramaswamy, Francis Gouillart, Venkat Ramaswamy
ISBN: 9781439181041 - UTGIVEN: 201010Apple embraced co-creation to enhance the speed and scope of its innovation, generat-ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and t[...]
The Co-Creation Paradigm (Inbunden)
avVenkat Ramaswamy
ISBN: 9780804789158 - UTGIVEN: 2014-04A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and service[...]
The Future of Competition (Inbunden)
avC. K. Prahalad, Venkat Ramaswamy, C. K. Prahalad
ISBN: 9781578519538 - UTGIVEN: 200402"The Future of Competition" argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. Once passive recipients of the products and services companies created for them - customers are now active participants who actually co-create [...]
