Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking ab[...]
The Dead Sea Scrolls, the Gnostic writings and now The Lost Gospel, a newly decoded manuscript that uncovers groundbreaking revelations about the life and times of Jesus of Nazareth - a startling follow-up to the New York Times bestseller The Jesus Family Tomb. Waiting to be rediscovered in the Brit[...]
"Strategic Marketing Planning" builds on the success and reputation of Wilson and Gilligan's "Strategic Marketing Management" by focusing firmly on the planning process. "Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s[...]
Jubileumsutgåva-Fantomen fyller 75 år! En samling med klassiska äventyr av Fantomens bästa berättare och tecknare. Dessutom hela Fantomens julalbum 1961 i nytryck.[...]