From the creators of SPIN Selling(R)--a groundbreaking strategy for selling at a premium price every time. Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less tocustomers today? Great[...]
The renaissance of "Route 66" is one of America's great comeback stories. And with over 100,000 copies sold of the original and revised editions, the "Route 66 Traveler's Guide" has brought the exciting and nostalgic experience of driving Route 66 to roadfans young and old. Now, more than 20 years a[...]
In a new collaboration by the authors of the bestselling The High Sierra of California, readers are introduced to the unique mountain overlooking San Francisco Bay. A source of story and myth since time began, Mt. Tamalpais has inspired conservationists, trail builders, botanists, artists, and poets[...]
Your new product has changed the rulesof the market. Now, you have to changethe rules for selling it ...Providing a truly innovative product or serviceis the difference between life and deathfor companies today. But once you've producedit, you have to answer the next bigquestion: How do I sell this [...]
After having his face sliced off one year ago, the Joker makes his horrifying return to Gotham City! But even for a man who's committed a lifetime of murder, he's more dangerous than ever before.[...]