Over one billion people use the Internet globally. In addition to well-studied areas of investigation, such as social identity theory, computer-mediated communication and virtual communities, this volume also includes chapters on topics as diverse as deception and misrepresentation, attitude change [...]
This reader brings together the founding texts of the "Social Identity Approach" - a set of concepts, ideas, and principles contained in Social Identity Theory and Self-Categorization Theory. This approach originated in social psychology and is increasingly part of the standard curriculum in communi[...]