Everything communicates. Any action that a company takes will leave an impression on its consumers. This text is about the use of a company's communication options. It provides students with an understanding of various major marketing communication functions and media alternatives.[...]
This text aims to provide an understanding of the basic principles of electronics related to the communication, control and computer systems which affect life. Practical applications of the subject are considered throughout, and actual devices and their uses are described, to encourage the reader to[...]
Student Text Guides are written by experienced teachers and examiners for the specific needs of students of AS/A-level English Literature. Whether attempting a coursework assignment or revising for an examination they are the perfect accompaniment to the set text, providing invaluable background and[...]
The fourth edition of this comprehensive GCSE Physics text has been revised to cover the latest GCSE specifications. Additional material includes: the uses and dangers of radioactivity, nuclear stability and fundamental particles; and a new section of scientific ideas and evidence.[...]